Editorial Reviews
Review
Serban Teodoresco VP Operations, DiverseyLever Consulting, Unilever Group An insightful and powerful new model for establishing clear strategic priorities. Faced with fast wealth migration in their industry and customers with more options than ever, companies will need such models if they want to remain [...]
Editorial Reviews
Forget the high profile dot.com failures - there are businesses out there making money online. This guide includes what will and won’t sell, how to avoid e-business mistakes, how to give website visitors the confidence to buy online, getting payments, security software and systems, digital certificates and e-signatures, selling, advertising space [...]
Editorial Reviews
Review
“Relationship marketing continues to evolve in new and exciting ways, and Actionable Web Analytics provides a clear and concise guidebook for the marketing executive. Shane and Jason have captured the essence of creating relationships online, which lead to meaningful customer dialogues, and then measuring the [...]
Editorial Reviews
Review
“Discrimination in mortgage markets is an extremely important issue … an essential contribution to our understanding of this problem.” — Abdullah Yavas, “Journal of Economic Literature”
“For those of us toiling in this research area, the entire book is required reading.” — Reynold F. Nesiba, Journal [...]
Editorial Reviews
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, [...]
This user-friendly guide provides organizations with information on why 401(k) plans are so popular and how they can benefit the company. Valuable tools will help participants understand and manage their plans, as well as positively influence their company’s decision-making on issues of cost and quality.
About the [...]
Editorial Reviews
Review
“There is no shortage of books on strategic planning; however, two factors set this work…apart from the others. One is the inclusion of the role of culture, be it national culture or organizational culture, in the implementation of strategies. The second is the extensive coverage [...]
Editorial Reviews
From Publishers Weekly
In this primer on the problem-solving power of “integrative thinking,” Martin draws on more than 50 management success stories, including the masterminds behind The Four Seasons, Proctor & Gamble and eBay, to demonstrate how, like the opposable thumb, the “opposable mind”-Martin’s term for [...]
Editorial Reviews
Review
“Every potential manager should be made to read it before they are allowed to be in charge of anything.” — The Observer, Simon Caulkin, March 12, 2006
“The workplace version of Consumer Reports, it evaluates virtually every aspect of managing a business against old and new [...]
Editorial Reviews
From Publishers Weekly
This eye-opening but muddled volume tells companies to remain true to self or, at least, to appear genuine, arguing that in a world increasingly filled with deliberately and sensationally staged experiences… consumers choose to buy or not buy based on how real they [...]
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