Fundamentals of Information Systems, Second Edition: Ralph Stair, George Reynolds
Editorial Reviews
Review
Efrem Mallach from the University of Massachusetts, Dartmouth, “I thought the end of chapter materials were outstanding, especially the discussion questions.”
–This text refers to the
Paperback
edition.
Updated with increased focus on the [...]
Editorial Reviews
From Publishers Weekly
Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete [...]
Editorial Reviews
Review
“…an invaluable, practical guide to marketing for those new to the subject…” (Marketer, September 2006) “…useful, practical and, above all, reader-friendly…this book certainly takes me to a new level…I heartily recommend it”. (Oldham Evening Chronicle, March 2007)
–This text refers to an out of [...]
Editorial Reviews
From Publishers Weekly
Levinson and Lautenslager succeed in taking all the lessons from their bestselling Guerrilla Marketing series and boiling them down into one simple, month-long learning session. The authors structure the book as a series of basic lesson plans that can be taught one day [...]
Editorial Reviews
Review
“…so many useful tips…If you’re thinking of even making some spare cash from giving workshops, this one’s for you.” (Writing Magazine, March 2009)
–This text refers to the
Paperback
edition.
Responsible for training all corporate trainers at Xerox Corporation, Jolles offers a down-to-earth, [...]
Editorial Reviews
Praise for THERE’S A CUSTOMER BORN EVERY MINUTE
“Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery.” [...]
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From Library Journal
This new edition of Positioning (McGraw, 1980), which Trout coauthored with Al Ries (the two teamed up more recently on Marketing Warfare, LJ 10/15/85), offers recent examples of effectively positioned products along with new topics such as the importance of images that appeal [...]
Editorial Reviews
This is a review
Radical secrets of direct marketing players
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.
Dan and his [...]
Editorial Reviews
Turn your expertise into a seminar and earn extra income! If you’ve got a special skill or knowledge, then you’ve also got the makings of a profitable seminar or workshop! In How to Make It Big in the Seminar Business you’ll find all the practical know-how you need to organize your [...]
Editorial Reviews
Review
There are many sources that can help you get started. Steve Slaunwhite’s book…is particularly helpful. — Wall Street Journal, April 26, 2002
–This text refers to an out of print or unavailable edition of this title.
* Learn the secrets of freelance copywriting [...]
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