Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company’s Most Important Strategic Asset: Noel Capon

Editorial Reviews
From Booklist
Capon, an academic and consultant, provides a framework for managing key accounts, which he describes as a company’s single most important asset, since these accounts produce the major share of sales revenue. He offers a planning process that aids in developing strategies to enhance [...]

Compensating the Sales Force: A Practical Guide to Designing Winning Sales Compensation Plans: David J. Cichelli

Editorial Reviews
Compensating the Sales Force is a uniquely jargon-free, how-to guide to all major sales compensation concepts and formulas. Using real-world examples, guru David J. Cichelli:

Helps readers select the right compensation strategy for their firm
Provides step-by-step guidance to implementing various approaches
Simplifies the mathematical formulas that are a thorn in most manager’s side
[...]