Small Business Management: Launching and Growing Entrepreneurial Ventures (with Printed Access Card): Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich
Editorial Reviews
Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one–the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as “Small Business School” video cases, online case analysis, and the Small Business Resource Center’s robust collection of relevant articles. It’s no wonder that SBM is the book that students retain long after the course is over.
About the Author
Justin G. Longenecker’s authorship of Small Business Management began with the first edition of this book. He authored a number of books and numerous articles in such journals as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. He was active in several professional organizations and served as president of the International Council for Small Business. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.
Carlos W. Moore was the Edwin W. Streetman Professor of Marketing at Baylor University, where he was an instructor for more than 35 years. He was honored as a Distinguished Professor by the Hankamer School of Business, where he taught both graduate and undergraduate courses in Marketing Research and Consumer Behavior. Dr. Moore authored articles in such journals as Journal of Small Business Management, Journal of Business Ethics, Organizational Dynamics, Accounting Horizons, and Journal of Accountancy. His authorship of this textbook began with its sixth edition. Dr. Moore received an associate arts degree from Navarro Junior College in Corsicana, Texas, where he was later named Ex-Student of the Year. He earned a B.B.A. degree from The University of Texas at Austin with a major in accounting, an M.B.A. from Baylor University, and a Ph.D. from Texas A&M University. Besides fulfilling his academic commitments, Dr. Moore served as co-owner of a small ranch and a partner in a small business consulting firm until his death in 2007.
J. William Petty is Professor of Finance and the W. W. Caruth Chairholder in Entrepreneurship at Baylor University. He holds a Ph.D. and an M.B.A. from The University of Texas at Austin and a B.S. from Abilene Christian University. He has taught at Virginia Tech University and Texas Tech University and served as dean of the business school at Abilene Christian University. He taught entrepreneurship and small business courses in China, the Ukraine, Kazakhstan, Indonesia, Thailand, and Russia. He has been designated a Master Teacher at Baylor. His research interests include acquisitions of privately held companies, shareholder value–based management, the financing of small and entrepreneurial firms, and exit strategies for privately held firms. He has served as co-editor for the Journal of Financial Research and as editor of the Journal of Entrepreneurial and Small Business Finance. He has published articles in a number of finance journals and is the co-author of two leading corporate finance textbooks–Financial Management and Foundations of Finance. Dr. Petty has worked as a consultant for oil and gas firms and consumer product companies. He also served as a subject matter expert on a best-practices study by the American Productivity and Quality Center on the topic of shareholder value–based management. He was a member of a research team sponsored by the Australian Department of Industry to study the feasibility of establishing a public equity market for small and medium-sized enterprises in Australia. Finally, he serves as the audit chair for a publicly traded energy firm.
Leslie E. Palich is Associate Professor of Management and Entrepreneurship and the Ben H. Williams Professor of Entrepreneurship at Baylor University, where he teaches courses in small business management, international entrepreneurship, strategic management, and international management to undergraduate and graduate students in the Hankamer School of Business. He is also Associate Director of the Entrepreneurship Studies program at Baylor. He holds a Ph.D. and an M.B.A. from Arizona State University and a B.A. from Manhattan Christian College. His research has been published in the Academy of Management Review, Strategic Management Journal, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Organizational Behavior, and several other periodicals. He has taught entrepreneurship and strategic management in a number of overseas settings, including Cuba, France, the Netherlands, the United Kingdom, and the Dominican Republic. His interest in entrepreneurial opportunity and small business management dates back to his grade school years, when he set up a produce sales business to experiment with small business ownership. That early experience became a springboard for a number of other enterprises. Since that time, he has owned and operated domestic ventures in agribusiness, automobile sales, real estate development, and educational services, as well as an international import business.
