Seven Steps to a Successful Business Plan: Al Coke
Editorial Reviews
In-depth planning is essential to the ultimate success of any company. But this clear and complete book shows that it doesn’t have to be difficult! Cutting out the unnecessarily complicated, traditional planning approach, this straight-talking guide walks readers through the steps to arrive at a simplified business plan that’s focused on what the business needs.
About the Author
Coke is a recognized authority on organization behavior, assessment, and change management.
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