Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances: Larraine Segil

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Editorial Reviews

Creating alliances is a lot easier than deciding whether they will add real value to an organization’s activities. Measuring the Value of Partnering provides the tools readers need to maximize the advantage of any alliance. Using real-life examples, the book explains which measurements to use at each stage of the alliance life cycle, showing how to determine organizational value based on factors such as team performance, decision making, productivity, the number of new customers, and damage control.

Book Description

"How does one accurately measure an alliance? With all the factors involved — productivity, decision making, team performance, the number of new customers, and damage control — getting a precise measurement can be a complex and daunting task. Knowing which measurement to use, and at what stage of the alliance life cycle, is critical.

Measuring the Value of Partnering gives readers a system for measuring a relationship’s contribution at every stage of the alliance, from creation to implementation to termination. This essential book features case studies drawn from interviews with key players at companies like IBM, Hewlett-Packard, Starbucks, Staples, and Hyundai. Weaving these and other real-life examples together, Author Larraine Segil helps readers develop the appropriate metrics and then shows how and when to use them accurately and intelligently to achieve the greatest impact.

Timely and practical, Measuring the Value of Partnering provides the tools for making any alliance is work to maximum organizational advantage."

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