MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth: Rita Gunther McGrath, Ian C. Macmillan
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Editorial Reviews
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McGrath and MacMillan, graduate business school academics, offer assistance to executives for improving growth and profitability, especially those seeking skills such as improving their decision-making ability, working with the reality that failure is linked to intelligent risk, and making sense of ambiguous information. To achieve growth and profitability, the authors suggest using market busters, actions they define as those a company can take to change the competitive game and bring markedly superior performance. Using tools, checklists, and examples, they present their five core strategies for developing market busters, which include transforming your customers’ experience, transforming your firm’s products and services, and exploiting shifts in your industry to maximize your advantage as opportunities emerge. Their 40 action steps underlying these core strategies include radically improving productivity, improving cash-flow velocity, changing the way assets are used, and helping your customers improve their cash flow and quality. Rather textbookish in approach, this book nevertheless contains much valuable information. Mary Whaley
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If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a company’s existing business platform - if managers know where and how to look for them. The authors practical tools and checklists to help leaders determine the best marketbusting move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively. Driving continuous growth is imperative for every leader in every industry.”MarketBusters” is the field guide that will help them succeed. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? In this hands-on guide, Rita Gunther McGrath and Ian C.MacMillan identify powerful strategic moves they call “MarketBusters” - approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth. Based on insights from an extensive three-year study, they describe 40 proven marketbusting moves and outline 5 overall strategies companies have used to drive new growth: change the customer experience, reconfigure products and services, redefine key metrics, exploit industry shifts, and create a new marketspace.
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