Managing for the Short Term: The New Rules for Running a Business in a Day-to-Day World: Chuck Martin
Editorial Reviews
Review
“An instructive guide to creating an intense focus and alignment throughout your organization.”
— Michael D. Parker, President and CEO, The Dow Chemical Company
“Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive.”
– Robert W. Selander, President & CEO, MasterCard International
?His blueprint for aligning urgent action with a constant focus on strategy will help spur organizations to faster and higher levels of achievement.?
–Leo Mullin, Chairman and CEO, Delta Air Lines
“A must read for any business leader who wants to maximize their effectiveness in today’s business environment.”
–Edward Cypert, Vice President and Deputy General Manager, TRW Systems
“Martin’s book is packed with helpful insights to do the right things to get you through today, to stay alive for a prosperous tomorrow.”
– Don Tapscott, President, New Paradigm Learning Corporation
“A much needed strategic plan for our increasingly chaotic business landscape.”
– Daniel Marovitz, CIO of Corporate Finance, Deutsche Bank — Review
Review
"An instructive guide to creating an intense focus and alignment throughout your organization."
— Michael D. Parker, President and CEO, The Dow Chemical Company
"Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive."
– Robert W. Selander, President & CEO, MasterCard International
“His blueprint for aligning urgent action with a constant focus on strategy will help spur organizations to faster and higher levels of achievement.”
–Leo Mullin, Chairman and CEO, Delta Air Lines
"A must read for any business leader who wants to maximize their effectiveness in today’s business environment."
–Edward Cypert, Vice President and Deputy General Manager, TRW Systems
"Martin’s book is packed with helpful insights to do the right things to get you through today, to stay alive for a prosperous tomorrow."
– Don Tapscott, President, New Paradigm Learning Corporation
"A much needed strategic plan for our increasingly chaotic business landscape."
– Daniel Marovitz, CIO of Corporate Finance, Deutsche Bank
