La Vida Rica: The Latina’s Guide to Success: Yrma Rico, Nancy Garascia, Yrma Rico
Editorial Reviews
From Publishers Weekly
In this friendly and realistic book, Rico, a former television executive and founding member of Entravision, dispenses career advice in such a genuine way that readers will feel compelled to hear her out. And they should. Rico speaks not just from the heart, but from experience: a former migrant worker, armed only with a G.E.D. and raw ambition, she attained “the rich life” without giving up her cultural identity or her humanity. Her book primarily focuses on professional success: winning at office politics, surviving bad bosses, becoming a good boss oneself and using attire and make-up to one’s advantage. But Rico also provides blunt counsel on dealing with marriage, family and finances. Extensive reading lists and resource listings are also included. Much of Rico’s advice is as useful to non-Latinas as to Latinas, addressing many issues, such as sexual harassment, that women face regardless of their ethnicity or upbringing. However, by addressing these topics through the lens of Latino culture, Rico makes her very practical advice even more personal. In fact, the author’s advice is so sound that one even forgives the frequent references to just how “rica” she’s become. Rico seems to truly want to inspire readers to action, and by sharing the wealth of her knowledge and experience in this helpful book, she just might.
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Product Description
STRAIGHT-FROM-THE-HIP ADVICE ON HOW TO LIVE THE DREAM FROM ONE OF THE MOST RESPECTED WOMEN IN THE HISPANIC COMMUNITY
Powerful lessons on making it while remaining true to one’s Latin roots
Hispanics are a demographic powerhouse, comprising approximately 35 million of the Unites States’ population. In addition to tremendous growth in population (the Hispanic community grew by nearly 60% in the last decade alone) books by and for Latinas such as The Dirty Girls Social Club are gaining in popularity and crossing over into mainstream culture. But Hispanic women are caught in a cultural divide between traditional Latin values and modern American ideals. In La Vida Rica, or “The Good Life,” Yrma Rico explains how, rather than turning her back on her cultural heritage she drew upon it for inspiration. She describes how the Latin traditions of hard work, close family ties, and spirituality can be a driving source of strength and self-assurance for Hispanic women. Inspiring reading for women of all ages, La Vida Rica offers:
- Advice for integrating career goals with family life
- Engaging and inspiring stories from the personal experiences of Yrma Rico and other successful Hispanic women
- A plan for successfully integrating professional, family, and romantic lives within the context of Hispanic culture
Yrma Rico’s empowering and hard-won lessons on life, love, and success come from her own rags-to-riches story. But more than a remarkable role model, readers will find a treasure of practical advice and a wealth of sincere compassion in La Vida Rica.
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