Entrepreneurship: Starting and Operating a Small Business (Book alone) (2nd Edition): Steve Mariotti, Caroline Glackin
Editorial Reviews
Written by an award-winning expert demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developingbusiness plans, it can be used as a professional resource for anyone looking to start their own business. An excellent resource for anyone looking to start their own small business!
From the Back Cover
This fourteen-chapter text and supplementary package is designed for a college-level, one-term Entrepreneurship course. Written by Steve Mariotti, Founder and President of the National Foundation for Teaching Entrepreneurship and the BizBuilder program, this text takes you step-by step through the process of starting and operating a new small business. Here is what leaders in the educational and business community have to say about this book:
“This is the book we’ve been waiting for—the essentials of how to start and operate a small business taught clearly and energetically for the college student by Steve Mariotti, who has built a national and international movement in entrepreneurship education.”
–Tommy Goodrow, Vice President of Economic and Business Development, SpringfieldTechnicalCommunity College
“Entrepreneurship is the engine of our economy, but its true purpose lies in
building community. Through the businesses we create, we become of service
to our community and the world. In Entrepreneurship: Starting and Operating a Small Business Steve Mariotti teaches not only the nuts and bolts of how to start and operate a small business, but energizes that knowledge with a strong sense of purpose that will inspire students to go forth and make a difference.
–John Whitehead, former co-chairman of Goldman Sachs
“The best entrepreneurs are people who understand the financials and economics of business. Entrepreneurship: Starting and Operating a Small Business provides students with a thorough education in the nuts and bolts of building a business from the ground up, while also helping them develop into leaders who can energize and inspire others.”
–Alan Patricoff, Co-founder, Apax Partners
Step-by-Step Guidance to Build and Present Your Business Plan!
BizBuilder Student Resources CD
Packaged with the text is the BizBuilder Student Resources CD, which includes:
· BizBuilder Business Plan Worksheets provide step by step instructions on building a business plan.
· BizBuilder Business Plan Template provides a professional-looking format into which content from the business plan worksheet can be inserted.
· BizBuilder Business Plan Presentation Template guides you through the process of creating a PowerPoint presentation for your business plan.
· Sample Business Plans in the Worksheet Template and the Professional Business Plan Template provide examples of completed plans.
Business Plan Pro Software CD
Business Plan Pro software, the most widely used professional business-planning software, is also packaged free with every text. Once a student has created a business plan using the BizBuilder worksheet, it is easy to cut and paste plan information into Business Plan Pro. BPP includes a number of very useful features, including:
· Over 400 sample business plans to study and compare to your own.
· Easy Plan Wizard that guides you through writing a plan.
· Spreadsheet tables with columns, rows, and formulas to automatically calculate totals as you enter your figures.
· Pie and bar charts that can be automatically created from your spreadsheets.
· Financial statements that you can customize to meet your business’s needs.
· Plan Review Wizard that reviews your plan for completeness, compares your financial statements to standard accounting practices, and checks for errors.
· Professional-looking printout of your business plan.
–This text refers to an out of print or unavailable edition of this title.
