Different Thinking: Creative Strategies for Developing the Innovative Business: Anja Foerster, Peter Kreuz
Editorial Reviews
Review
“Provides examples and inspiration to bring the reader a step closer to those successful unconventional thinkers who change the world and a step further away from the broad mass of hangers-on who do what they have always done: nothing.” Gerhard Zakrajsek, Branch Head, IBM Austria “For all those who long to break the laws of conventional everyday business life - inspiration and ideas for innovative action to implement successful business ideas.” Katarina Loksa, Marketing Manager, Procter & Gamble, Europe “‘Be different, be fast, be relevant!’ - Never more important than it is today, and never has a book provided more inspiration than Different Thinking. An absolute must-read!” Andreas Peters, Head of Marketing, Maggi Germany “This book is just the ticket for all those who have been following the same old routine for 30 years. And for those who make a fresh start with each new challenge. And for all those who hate rigid rules. And for anyone else, too!” Paul Hysek, CEO, Management Club Vienna “Advice straight from the heart. Think unconventionally and differentiate to get that competitive edge, that’s what we all aim to do with our companies. A highly recommendable book!” Ronald Renggli, Chairman of the Board, Simultan AG “Out-of-the-box thinking with practical relevance! This book encourages you to demand the exceptional from yourself and to implement exceptional ideas in everyday business life. It shows its readers how to stand out from their competitors and to react quickly to changing conditions with innovative and successful strategies.” Ingo Frank, Manager, Deloitte Consulting “Clearly demonstrates that the future belongs to those who dare to take risks, break old rules and seize the opportunity to do just that!” Business Executive, February 2008 “An extremely motivating book for those looking for change. Using practical examples, it shows you how to stop thinking and acting along those old conventional lines and become a business unconventionalist.” Elmar Wohlgensinger, President of the GfM, Swiss Marketing Society “‘Different Thinking’ - a book that will make the business world sit up and listen! A book that shows it readers how important it is to look over the edge of their teacups and be open for new ideas.” Svenja Thimm, Management-Center Handwerk NRW “This book is a refreshing invitation to break away from old-established (thought) patterns and tread new paths. Anja Forster and Peter Kreuz are convincing pioneers of radical, cutting-edge innovation.” Dr Bruno Weisshaupt, CEO, TMG Systeminnovation AG, Frauenfeld “This book is written in a light-hearted and easy-to-absorb style, and is brimful of case histories and examples of going against the established culture to achieve outstanding results. In can thoroughly recommend it to those who wish to set their minds free.” Manager “An easy and interesting read…Particularly interesting are the businesses that have created markets, thus showing that different thinking works.” Accounting Technician “Written in a fully accessible and practical style. It should offer business owners, managers, and students of business the opportunity to think about how to practically re-energise, transform and significantly increase the value of their organization…Just the ticket for all those who have been following the same old routine for the last 30 years.” First Voice ‘If you aspire to transform the value of your business, this book makes it easy for you, whatever your current role in your work-place.’ “The authors evidently write from extensive experience with international clients and I was delighted to find that such a well-researched, information-packed book is also so clear and easy to read” Rapport, Winter 2007 “An accessible lesson in questioning what you think you already know” Velocity, October 2007
Review
“Inspiration and ideas for innovative action to implement successful business ideas.” — Katarina Loksa, Marketing Manager, Procter & Gamble Europe “Katarina Loksa, Marketing Manager, Procter & Gamble Europe”
