Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition: Jim Sterne
Editorial Reviews
Amazon.com
As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing quality and cost-effective customer service 24 hours a day, 7 days a week, and 365 days a year. Jim Sterne, who led the pack in the earlier stages of Net commerce with his book World Wide Web Marketing, has written a book that every company using the Net should consider giving to every employee involved in online commerce. Contains great practical information, case studies of companies that have paid attention to online customer service (and are doing well because of this attention), and an appreciation for the critical edge provided by caring about your customers.
–This text refers to an out of print or unavailable edition of this title.
Review
“Customer Service on the Internet is one of those rarities: a thoroughly updated second edition of a book.” (e-Business, October 2000)
“…well laid out and clear…” (www.freepint.com, 6 September 2002)
“Customer Service on the Internet is one of those rarities: a thoroughly updated second edition of a book.” (e-Business, October 2000)
“…well laid out and clear…” (www.freepint.com, 6 September 2002)
