CEO Capital: A Guide to Building CEO Reputation and Company Success: Leslie Gaines-Ross
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Editorial Reviews
Review
“This is an excellent book of dos and don’ts for CEOs, potential CEOs and especially for the PR people who must help them get their message out to their various publics.” (Public Relations Quarterly, Summer 2003)
A manifesto supported by compelling original research and informed by intelligent, sympathetic analysis. — The Holmes Report, February 10, 2003
Gaines-Ross has…built a formidable case that…CEOs need to invest in their own reputations… — The Holmes Report, February 10, 2003
It is also a rare book about public relations that preaches not to the choir but to the choirmasters. — The Holmes Report, February 10, 2003
The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company’s prosperity, standing, and destiny.
In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow–and the obstacles to avoid–so that CEOs can enhance the reputation of their company during the five stages of their tenure.
CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours.
About the author: Dr. Leslie Gaines-Ross is chief knowledge and research officer at Burson-Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune’s communications and marketing director.
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