Business Solutions on Demand: Transform the Business to Deliver Real Customer Value: Mark Vincent Cerasale, Merlin Stone
Editorial Reviews
* Based on both IBM’s own unique business transformation and those it has helped its clients to achieve
About the Author
Mark Cerasale is a Senior Consultant in IBM’s Consulting Services organization. He specializes in customer management and e-business transformation, helping clients to improve business performance through innovation, operational efficiency and CRM.
Merlin Stone is IBM Professor of Relationship Marketing at Bristol Business School, University of the West of England. He is Business Research Leader with IBM’s Business Consulting Services and author of over twenty books on marketing & customer service, including Up Close & Personal, CRM @ Work, Successful Customer Relationship Marketing, CRM in Financial Services and The Customer Management Scorecard, all published by Kogan Page.
