Business Policy and Strategy: An Action Guide, Sixth Edition: Harold C. Babson, WIlliam H. Tomlinson, Robert G. Murdick, R. Carl Moor
Editorial Reviews
This sixth edition of a classic and widely adopted college text provides a concise review of the basic business functions and alternative policies to be considered in strategy formulation and implementation. The book blends practicality and realism-based on the authors’ years of experience in corporate industry and management development-with advances in theory. It defines the business environment and covers how to analyze a case or business situation. Containing 61 tables, figures, and charts, Business Policy and Strategy: An Action Guide captures the business curriculum in one action packed volume.
