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Editorial Reviews

Review
“An extremely useful and practical guide to the critical task of strategic planning in our new economic environment…I recommend it with equal fervor to someone starting a new business, to an experienced executive overseeing a global business unit, or to a business student who aspires to be either one of these.” From the Foreword by Jose de la Torre Professor of International Business Strategy, The Anderson School at UCLA Past President of the Academy of International Business “Dr. Truitt has created what I have been seeking…a primer on the subject that enables the reader to apply immediately relevant concepts without having to wade through torturous prose. His book makes generous use of recent examples to illustrate why and how to apply business planning tools. Dr. Truitt devotes a significant portion of the book to analyzing the environment external to the firm, making this text highly pertinent for developing and implementing business plans during the dynamically changing environment of the 21st century.” Donald M. DePamphilis Clinical Professor of Finance and Computer Information Systems Loyola Marymount University “New Economy or Old Economy, the demand for concise and thoughtful business planning has never been greater no matter the size or type of organization. Both academics and business planners have learned a great deal about the dynamic planning process which organizations have used in the past. Dr. Truitt’s book provides a knowledgeable, modern blue print from start to finish that can provide valuable guidance to business planners and is easily adaptable to a variety of organizational models.” Bruce G. Willison Dean The John E. Anderson Graduate School of Management at UCLA “A superb reference guide.” Wesley W. Posvar Professor of International Politics, President Emeritus, University of Pittsburgh

Review
“Truitt combines the best ideas, concepts, and strategies of the current literature on business planning in a truly remarkable and clear form. The analytical quality of the author’s presentation makes the complicated tasks of planning clear, manageable, and within the immediate reach of everyone in the business community. As a professional planner for many years, this reviewer has consulted with numerous businesses on planning issues; this book would have made assignments easier or perhaps rendered some fees unnecessary. Truitt’s volume is a must for all levels of undergraduate collections, and it should be seriously considered for text use for courses in business planning.”–Choice

“…a useful and practical guide to the art of business planning.”–Business Horizons

“An extremely useful and practical guide to the critical task of strategic planning in our new economic environment….I recommend it with equal fervor to someone starting a new business, to an experienced executive overseeing a global business unit, or to a business student who aspires to be either one of these.”–Jose de la Torre (from the foreword) Professor of International Business Strategy, The Anderson School at UCLA Past President of the Academy of International Business

“Dr. Truitt has created what I have been seeking…a primer on the subject that enables the reader to apply immediately relevant concepts without having to wade through torturous prose. His book makes generous use of recent examples to illustrate why and how to apply business planning tools. Dr. Truitt devotes a significant portion of the book to analyzing the environment external to the firm, making this text highly pertinent for developing and implementing business plans during the dynamically changing environment of the 21st century.”–Donald M. DePamphilis Clinical Professor of Finance and Computer Information Systems Loyola Marymount University

“New Economy or Old Economy, the demand for concise and thoughtful business planning has never been greater no matter the size or type of organization. Both academics and business planners have learned a great deal about the dynamic planning process which organizations have used in the past. Dr. Truitt’s book provides a knowledgeable, modern blue print from start to finish that can provide valuable guidance to business planners and is easily adaptable to a variety of organizational models.”–Bruce G. Willison, Dean The John E. Anderson Graduate School of Management at UCLA

“A superb reference guide.”–Wesley W. Posvar Professor of International Politics, President Emeritus, University of Pittsburgh

“A clear, comprehensive, sophisticated, and eminently usable guide to the business planner. This book incorporates the wisdom that has captivated practicing executives in the classroom for decades.”–David W. Butler, Dean School of Hotel Administration at Cornell University

“In his book, Truitt lays out in the clearest format I can imagine those steps which are necessary for planning and running a successful business, including myriad specific examples from real businesses. I will turn to his book for regular guidance on my next business ventures.”–Eric Korevaar Chief Technology Officer Optical Access, Inc.

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