With a client list that includes Motorola, Daewoo, AT&T, and Volvo, Fons Trompenaars and Charles Hampden-Turner are considered today’s most knowledgeable, innovative management consultants. In 21 Leaders for the 21st Century, they tap into the wisdom of high-performing leaders from around the globe—from Michael Dell to Richard Branson—who candidly discuss their own views and experiences in analyzing and solving business dilemmas.
More than just a prescriptive list of leadership skills, this invaluable guide uses case studies, examples, charts, tables, and graphs to show today’s business leaders how to:
- Understand—and act upon—the 7 major dilemmas of leadership
- Identify major business dilemmas in the transnational community
- Implement strategies for sustaining emerging entrepreneurship
From the Back Cover
A Leadership Beliefs of Michael Dell, Richard Branson, Edgar Bronfman, and Other Global Innovators
21 Top Business Leaders Share Their Visionsand Explain Their Strategiesfor Successful Leadership in the New Economy
Leadership is more than just a skill or technique. It is a style, a mindset. Exceptional leadership provides the capacity to reconcile contrasting players and objectives and turn them into a single, powerful systemwith the ability to function cooperatively and learn from its own activities.
21 Leaders for the 21st Century goes beyond rote skill sets and systems to examine how 21 of today’s most accomplished global leaders have confrontedand overcomemajor dilemmas in building their businesses and guiding their careers. Leading international management consultants and authors Fons Trompenaars and Charles Hampden-Turner join with a cross section of today’s most respected experts of business and academia to analyze the successes of leaders including:
- Michael DellDell Computers
- Richard BransonVirgin
- Karel VursteenHeineken
- Hugo LeveckeABN AMRO
- Mark Moody-StuartRoyal Dutch Shell
- Stan ShihAcer Computers
- Jim MorganApplied Materials
To understand effective leadership, you must first understand the behaviors of effective leadership. 21 Leaders for the 21st Century is the first book to examine cutting-edge leadership attitudesby focusing on today’s most visionary leadersand outline a dramatic and innovative leadership process for succeeding in the new economy.
“Driving change in your own organization is hard enough; driving change in other organizations is nearly impossible. But we believed and still believe that the Internet will become as pervasive as the phone. We know it was too important to our business and potentially to our customers’ businesses to wait for them to figure it out for themselves.”
Michael Dell, Chairman and CEO, Dell Computers
Michael Dell has a head start on leadership in the 21st century. Dell has discovered that leadership is much more than just what you do; it is who you are, and how you manage major business dilemmas in an increasingly diverse marketplace.
In the seminal 21 Leaders for the 21st Century, authors Fons Trompenaars and Charles Hampden-Turnerin collaboration with their colleagues at THT Intercultural Management Consultingpropose and validate that the essence of leadership is in the resolution of universal dilemmas. Using the personal experiences of a remarkable and diverse group of world-class leaders, this pioneering guide provides a global roadmap for observing, evaluating, and learning from successful leadership behaviors in action.
“You should never go into an industry just with the purpose of making money. One has to passionately believe it is possible to change the industry, to turn it on its head, to make sure it will never be the same again. With the right people and with that conviction, anything is possible… Of course, this is not pure altruism there’s a profit to be made too.”
Richard Branson, Founder and CEO, Virgin
Interviews and case studies paint a stunning portrait of effective, intuitive, 21st-century leadership:
- Edgar Bronfman forces Seagram to confront the “new sobriety”simultaneously transforming its values and reengineering its processes
- David Komansky of Merrill Lynch successfully confronts competitors that are unbundling his firm’s cash cow investment services and offering them at dramatically lower rates
- Anders Knutsen rescues Bang & Olufsen by combining its renowned tradition of immaculate audio design and engineering with modern efficiencies and production technologies
Central to effective leadership is the act of shoulderingand resolvingnumerous conflicting dilemmas. 21 Leaders for the 21st Century shows how a select group of today’s most accomplished leaders has succeeded at resolving distinct and dissimilar dilemmas while, at the same time, integrating the disparate solutions into a viable whole. The result is a wholly newand newly energizingtreatment that redefines the roles of corporate leadership for the next generation of global leaders.
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order 21 Leaders for The 21st Century: Fons Trompenaars form Amazon.

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