You are currently browsing the Make Money Myself weblog archives for June, 2009.

Facilitation at a Glance: Ingrid M. Bens

Editorial Reviews
Review
“When members call us for a resource, the one we always recommend is “Facilitation At A Glance!” because its so easy to read and practical.” Geetha Balagopal, Team Competition Coordinator — The Association for Quality and Participation

Don’t let the compact [...]

Strategic Management of Technological Innovation: MELISSA SCHILLING

Editorial Reviews

Strategic Management of Technology and Innovation, 1e by Melissa Schilling is the first truly comprehensive, rigorous and yet accessible text for the Technology Management course. Unlike existing books for this course, Schilling’s approach synthesizes the major research in the field, furnishing students with the requisite knowledge needed to enhance case discussion [...]

Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book (Self-Publishing 4th Edition): Tom Ross, Marilyn Ross

Editorial Reviews
“Self-publishing,” say authors Tom and Marilyn Ross, “is a perfect example of the American dream.” The Complete Guide to Self-Publishing, then, is an aspiring self-publisher’s dream. “This isn’t a book of fancy theory,” as the authors put it; “it’s a practical handbook of state-of-the-art specifics.” In 521 pages, it lays out [...]

Essentials of Management: Andrew J. DuBrin

Editorial Reviews

Looking for a guide to the fundamentals of management? This book is the perfect introduction to the basics of managing a business and its personnel. Organized around the functional management approach: Planning, Organizing, Decision Making, Leading and Controlling, it takes a “hands-on” approach [...]

The Nordstrom Way: The Inside Story of America’s #1 Customer Service Company: Robert Spector, Patrick D. McCarthy

Editorial Reviews
From Library Journal
Nordstrom’s has long had the reputation for outstanding customer service. This book, coauthored by one of Nordstrom’s top sales associates, McCarthy, tells how Nordstrom’s earned that reputation. The work combines case studies and personal narrative with some history of the store. Each chapter [...]

Start and Run a Money-Making Bar: Bruce Fier

Editorial Reviews

Written by an owner and consultant, this book provides a step-by-step course in bar business ownership, management, and operation. It explains how to research the market and location, get a loan, design the space, purchase, keep the books, advertise, and hire and train. It also [...]

New Products Management: C. Merle Crawford, C. Anthony Di Benedetto

Editorial Reviews

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book [...]

Howard Hughes: The Untold Story: Peter Harry Brown, Pat H. Broeske

Editorial Reviews
Surely there are few untold stories about Hughes, the brilliant inventor and shrewd businessman who pioneered commercial aviation, became the only individual ever to personally own a movie studio, led Trans World Airlines to become the preeminent international air carrier, womanized his way across the tabloid [...]

The Girls’ Guide to Building a Million-Dollar Business: Susan Wilson Solovic

Editorial Reviews
From Publishers Weekly
Only 3% of women-owned businesses in the U.S. gross a million dollars or more in revenue. It doesn’t have to be that way, according to Solovic (The Girls’ Guide to Power and Success), CEO of SBTV.com. Women face deeply ingrained challenges on their [...]

1001 Ideas to Create Retail Excitement: Edgar A. Falk

Editorial Reviews
Review
An excellent new book…. Added to his ideas for creating an exciting store, Falk addresses many key topics to help small retailers compete with larger competitors. — San Francisco Examiner

This storehouse of sales-generating ideas show small-to-medium retailers how to attract and [...]