Editorial Reviews
Welcome to the information marketing industry - a little-known industry of entrepreneurs, most working only part-time hours and netting seven-figure profits.
Info-marketers gather information and sell it in convenient forms to people who need it. The topics include everything imaginable from better sex, to teaching parrots to talk, to gardening, to investing in real estate, to running businesses. In addition to an easy 9-step process for you to create your own info-business, this book profiles 29 info-marketers, reveals their businesses strategies, marketing materials and business documents so you can have the tools you need to duplicate their success.
How a Real Estate Millionaire Gets His Customers to Do the Selling for Him ….. Page 159
How One Ex-Salesman, Ex-Law Enforcement Officer, Ex-Company Owner Turned Surplus Junk Into a Million-Dollar Info-business ….. Page 28
A High School Kid Built a Business and Earned More Than His College Professors ….. Page 32
A Direct Sales Process That Turned Into an Info-Business ….. Page 35
The 40 Ways to Make Money With Information Products ….. Page 41
The Quick Way to Determine the Selling Price of Information Products …. Page 43
How Simple Changes Multiplied a Product’s Sales Price 4Times …. Page 51
How a Professional Speaker Got Off the Road and Built a Million-Dollar Business She Could Run From Her Home Office …. Page 53
Blinded and Handicapped by Multiple Sclerosis, One Info-Marketer Used His Disability to Build a Successful Info-Business …. Page 59
What a Successful Veterinarian Did to Get Veterinarians From Around the World to Buy His Marketing Strategies …. Page 62
How an Info-Marketer From a Small Town in Kansas (population 565) Built an International Business …. Page 72
Someone Who Teaches Men How to Get Women to Approach Them for Dates …. Page 76
An Australian Built a Business Teaching Salons How to Book More Appointments, and He’s Never Owned a Salon Before …. Page 81
How an Info-Marketer Used His Products to Create a Professional Speaking Business Earning Him $10,000.00 per Gig …. Page 89
How a Mom From New York Built a Business From Her Home That Kept Bill Collectors Away and Gave Her Family the Extra Money for a Great Lifestyle …. Page 101
What an Info-Marketer Did With No Knowledge and No Customers to Build a Million-Dollar Business Within a Year …. Page 149
What to Say to Get Customers to Believe That You Really Do Offer High Quality Products …. Page 121
Information Marketing is responsive to and fueled by the ever-increasing pressure on peoples’ time. Businesspeople and consumers alike need information provided to them in convenient forms, and in some cases, need an extension of it; methods and strategies that might merely have been taught to them 10 years ago are now done for them. The Information Industry encompasses products like traditional books, audio programs, videos or DVD’s that you might buy in a store, from a catalog, or online; magazines, newsletters, e-books, membership websites, teleseminars and webinars, telecoaching programs, and seminars and conferences; and combinations thereof. Much of this business is conducted by lone wolf, small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, most working only part-time hours and most netting 7-figure profits.
About the Author
Dan Kennedy
Dan is widely acknowledged as the leader in developing the modern information marketing industry. Certainly more people have gone from zero to multimillion-dollar info-businesses under his guidance than by any other means or mentor, and virtually every significant breakthrough in this industry in the last decade has come from Dan and his clients, including the now common continuity and forced continuity approaches, the ascension model, every means of selling high-priced coaching, boot camp add-on days, contests to promote coaching, and on and on and on. To learn how to use Dan’s most recent breakthrough, info-marketers each paid $12,000.00 to attend a three-day briefing. Four different info-marketers pioneering this newest business model each went from zero to over $1 million in income within 12 months. Dan is the author of nine business books, including his newest, No B.S. Time Management for Entrepreneurs, available in bookstores or from online booksellers. Additional information and free chapter previews are available at www.NoBSBooks.com. Included with the book is a coupon for a free kit of peak personal productivity tools. Dan is also a busy entrepreneur, consultant, speaker, and direct-response advertising copywriter. Info is available at www.DanKennedy.com.
Bill Glazer
Bill entered the information marketing field at Dan Kennedy’s urging. As a famously successful owner of menswear stores, Bill began in that niche and quickly built his BGS MARKETING to a million-dollar-plus information business. Today, BGS provides “advertising tool kits,” marketing, and training to 47 different retail niches, and its Outside the Box Advertising newsletter has over 3,700 subscribers throughout the United States, Canada, and 16 other nations. Bill so adeptly and thoroughly mastered every aspect of information marketing, and ran such a well managed info-business, that in 2004 Dan handpicked him as his successor and sold the No B.S. Marketing Letter and the membership business to him. Bill has multiplied its size; instituted the most progressive forced continuity marketing systems, online marketing, and affiliate programs; and now manages the original newsletter, a second newsletter - Gold+ telecoaching, Internet telecoaching, and this year, three coaching groups. There is also www.DanKennedyWebstore.com, itself generating revenues in the millions of dollars. Bill operates several coaching groups, one exclusively for info-marketers and three other groups serving multiple types of business owners.
Robert Skrob
For 13 years Robert has created and promoted trade associations and has consulted within that industry. His business, Membership Services Inc., is a successful association management company with dozens of associations serving different industries. His experience in multiple industries has given him unique insights into building info-marketing businesses, and he has created several info-businesses within different industries. In addition to running his businesses, he provides coaching, marketing, consulting, and copywriting services to info-marketers.
Order The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months: Dan Kennedy, Bill Glazer, Robert Skrob form Amazon.
