Make Money Myself

Editorial Reviews

This book gives away tools and methods used by the largest behaviorally based management consulting firm in the world-CLG (www.clg.com). It is filled with client stories, case studies, testimonials, and-most importantly-the secrets to what has led to personal and organizational transformations in blue-chip companies: Behavioral Science applied to business.
Why is being a leader [...]

Editorial Reviews
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“With today’s uncertainties, a sound strategy is not enough for business success. Effective, dynamic leadership is more important than ever in piloting an organization through a constantly shifting environment. In this timely book, Willie Pietersen reveals the profound connections between strategy and leadership, and offers [...]

Editorial Reviews

“All the management advice in the world won’t help you much if you can’t adapt it to actual situations. That’s where Russ Palmer stands out. These are smart, practical leadership principles that are tried and tested in real-world business circumstances.” –Edward Whitacre, Jr., Chairman Emeritus of AT&T, former Chairman and [...]

Editorial Reviews

In Prince’s The Three Financial Styles of Very Successful Leaders, nationally acclaimed leadership expert and executive coach Ted Prince introduces the breakthrough concept of the “financial signature,” a set of personal financial traits that inform every leader’s decision making.
Drawing upon his groundbreaking research into the behaviors of more than 130 corporate heads, [...]

Editorial Reviews
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“The book is an easy read-which is tough to do when talking about reputation management, trust me I know-and, as the title suggests, the repair process is divided up into 12 different steps.” (marketingpilgrim.com, April 3, 2008)
“The book is an easy read-which is tough to [...]

Editorial Reviews
From Booklist
Joachimsthaler offers another book that promotes use of reinvented basic marketing principles to assist highly innovative companies. The author describes his DIG model (Demand-First Innovation & Growth), which consists of three interlinked parts: explore the demand for their products and services through an in-depth [...]

Editorial Reviews

A commonsense approach to creating effective new strategies from ones that are proven to work From Napoleon through Jack Welch, great leaders have always “borrowed” great ideas from others. The Art of What Works cuts against the grain of today’s one-size-fits-all strategic gurus to argue that there are no intrinsically [...]

Editorial Reviews
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“Full of fascinating - and useful - insights into innovative thinking and business strategies.” (Long Range Planning, Number 38, 2005)
“Full of fascinating - and useful - insights into innovative thinking and business strategies.” (Long Range Planning, Number 38, 2005)

Consultants, managers, MBA students all [...]

Editorial Reviews

An easy-to-follow, non-technical approach to using game theory in every business battle Game theory has become entrenched in today’s business world. It has also often required oppressive and incomprehensible mathematics. Game Theory at Work steers around math and pedagogy to make this innovative tool accessible to a larger [...]

Editorial Reviews

“The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet.” -From Chapter 1 of Build Your Customer Strategy
Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how [...]